Thursday, October 30, 2008

Dual-Coding

In this ad, the first element I notice is the text above the door frame that says "Practice Like Champions." This sends out a very obvious message that you are looking from inside a locker room and this is a motivational message to the athletes to keep up their work ethic so they can reach their long-term goals. This obviously plays to Nike because they sell sporting equipment and this is something you need to "practice like a champion."

The next thing I noticed was the second set of text that says, "We Believe." It's obvious this a motivating message from fans to get athletes fired up before the game. However, I feel as though it doesn't quite a fit with the theme that the audience already has in its mind which is
"hard work leads to being a good athlete." While these two messages are very good ones they don't work together all that well in the same ad. It presents two separate messages that do not fit well when you're advertising for only one purpose. They also distract from one another.

At first glance, this does seem like an effective ad, but when you take a few seconds to analyze it, it does not flow very well. Overall, this ad is not as effective as it could be.

Sunday, October 26, 2008

Miscommunication

When I was 16, i worked at Subway. It was not a fun job. We were also the only Subway in the area that had a drive-thru. the only problem was that our drive-thru system only included the speaker and headset. We had no formal drive-thru computer system. All we could do is either take their order and write it down and have them wait 10 minutes on 3 subs or make their order as they say it meaning they gave us one ingredient every 20 seconds. As you can imagine this was not efficient and Subway really doesn't need a drive-thru. We make our sandwiches in front of the customer and it takes a while so it's much easier for every one involved if customers just came inside. The miscommunication happened several times while using the drive-thru system. We sometimes misinterpreted whatever they were saying and gave them the wrong sandwich or wrong toppings. Sometimes people did not realize it and drove off only to drive back 20 minutes later with many complaints. This was due to our poor speaker. We may have lost customers from unhappy people who got the wrong order. This could have been prevented by investing in a better speaker system. Also by getting rid of the system all together. This is the best solution since the whole point of Subway's service is for people to come inside and watch their sandwich being made so they never get a wrong order. And because everything is fresh, it takes a little while to get a sandwich made and there is usually two people helping out to keep the line moving faster. So this was a bad decision by our subway manager to put in a drive thru system.

Thursday, October 9, 2008

My Mock Interview

I thought that my mock interview went very well. I'm very comfortable talking about myself and I've had a lot of practice with interviewing with all of the part time jobs that i've had. Granted none of those jobs were anything very serious that will determine my career but the actual interview process isn't that much difference and has provided with me with some great interview experience. I've also been on the other side of the table as well. I'm on the board of CLEMSONLiVE and we do member applications and interviews every semester and I get to be the actual interviewer and it helps to know as an interviewer what you're looking for as well and gives you a little more help when you're the interviewee. I really wasn't very nervous about what I had to say, I was more nervous about how I say it. I'm not the best speaker in the world and I do worry about how I am perceived when I try to put forth an idea or thought. However, other than taking a public speaking class (which i will take next semester) there isn't much I can do other than relax and take my time and my interviews usually work out pretty well.

The only question that threw me was if i had any questions for angela because normally I might have some but since (in real life) i knew she couldn't answer them, i hadn't thought of any before. One question that didnt actually throw me but I always find it a little difficult to answer is the question "what are some of your weaknesses?" i feel you have to have answer for that question because everyone has them. however, you have to answer in a way that your weakness is not a major problem and potentially something that won't matter in the long run. you basically have to find a weakness that makes you look good and that's not easy. I was very pleased with how my interview went and I wouldn't change anything about it. One thing I learned is how impressive it is to know some specific details about the company you're applying to and that is something I will definitely do in the future.

Sunday, October 5, 2008

3 topics i liked.

I particularly enjoyed the hummus presentation. It was very unique and even though i don't like hummus, it was pretty informative. i might just have to keep that info around if someone ever asks me for a hummus recipe.

I also enjoyed the presentation on dark chocolate. i love dark chocolate a lot so that definitely struck my interest when i saw the topic. I always knew it was good for you but i didn't know any specifics so it makes me feel a little better when i'm eating way too much. it kinda made me want to leave class and go buy some.

I thought the presentation on Rick Reuben was pretty good as well. The topic was definitely unique and i thought it was cool that the light was shined on someone who does so much but rarely sees the spotlight. I definitely didn't know all of those fun facts about him. I also learned that he is very influential in the world of music and is responsible for many of the hits we all love.