Dual-Coding

In this ad, the first element I notice is the text above the door frame that says "Practice Like Champions." This sends out a very obvious message that you are looking from inside a locker room and this is a motivational message to the athletes to keep up their work ethic so they can reach their long-term goals. This obviously plays to Nike because they sell sporting equipment and this is something you need to "practice like a champion."

The next thing I noticed was the second set of text that says, "We Believe." It's obvious this a motivating message from fans to get athletes fired up before the game. However, I feel as though it doesn't quite a fit with the theme that the audience already has in its mind which is
"hard work leads to being a good athlete." While these two messages are very good ones they don't work together all that well in the same ad. It presents two separate messages that do not fit well when you're advertising for only one purpose. They also distract from one another.

At first glance, this does seem like an effective ad, but when you take a few seconds to analyze it, it does not flow very well. Overall, this ad is not as effective as it could be.